Nový Perštýn

Development Area • Mixed Use
The Story

The Nový Perštýn project in Liberec (Greenfeld Group) is one of the large complex projects that combine residential housing with offices and amenities. Since it is being built in several phases, our goal was to come up with a long-term sustainable and attractive strategy that would allow the different parts of the development to be differentiated, not to become boring and old over time, and at the same time to interconnect all the phases.

Website
Since 2020

Duration

460

No. of units

Total Floor Area

Services
Marketing Consulting
Strategy
Positioning
Creative Idea
Key Visual
Brand Strategy
Brand Architecture
Brand Identity
Visual Identity
Logo
Naming
Art Direction
Copywriting
Map
Floorplans
Photography
Brochure
POS Material
Print & Digital Collateral
Giveaways
Website / Digital
CRM / CRM Integration
Activation Ad Campaigns
Ad Campaign
Online Campaign
Outdoor Campaign
Print Campaign
Email Marketing / Newsletters
Media Planning / Buying
Performance Marketing & PPC
Social Media / Content Management
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