By collaborating with La Taya, a multicultural children's clothing brand, we took a step outside of our usual real estate development environment. After a series of brainstorming sessions with the brand owner, whose personality and ideas shaped the direction of our thinking, the final brand concept, name and visual identity of La Taya was easily and naturally born. Honesty and playfulness are reflected in all the design elements, from the labels and tags on the clothes to small details on the wrapping paper.