The BYX program has a special place in our agency's portfolio. We are not only the authors of the overall marketing strategy of this unique project, the so-called rent-to-buy system, which is an alternative to the classic way of acquiring real estate. We are also the creators of the complete marketing implementation of the project, starting with the name and visual identity and ending with a comprehensive and informative website that explains the entire idea of the BYX program in a clear way.