First of all, we gather as much information about the project as possible from various sources: from the client, desk research, etc. When analyzing project's attributes and benefits, interesting details and nuances start to surface, which we then compare with competitors in an attempt to define the uniqueness of the project and its strenghts and weaknesses. Among many results of this analysis are a defined target group, marketing personas, project competitors, SWOT analysis, USPs and a number of various recommendations to ensure the creative always stands on a solid and relevant foundation. We don't shoot blind.

/ Brand positioning
/ Brand strategy
/ Brand architecture
/ Communications strategy
/ Marketing strategy
/ Brand-related research
/ Marketing consultations

As soon as we have a clear strategic vision, we immerse ourselves in the creative journey – investigating new directions, challenging norms, and discovering the true potential of the project. Our goal is to shape impactful concepts and unique, distinctive brand identities that rise above the competition. We concentrate on narratives, symbols or elements that define your brand the most and effective ways to use them, always trying to evoke emotions and foster lasting connections.

/ Creative strategy
/ Creative concepts
/ Visual identity
/ Verbal identity
/ Naming
/ Logo
/ Storytelling
/ Copywriting
/ Brand guidelines

Capturing attention and sparking genuine interest is more challenging than ever. That’s why we combine creativity with the latest technologies and keep a close eye on emerging trends, so we stay fresh, relevant, and effective. We also always keep in mind that creative ideas, no matter how bold, must drive and deliver results. Our experienced team then ensures that these ideas are seamlessly and impactfully executed and delivered across all the relevant channels.

/ Art direction
/ Website
/ UX
/ Digital design
/ Print, OOH
/ Packaging
/ Content
/ Social media
/ Video and photography
/ Original music
/ Events
/ Email marketing & Newsletters
/ Media planning & buying
/ Performance marketing
/ Brand marketing
/ Campaigns